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Podcast: Sidekick Strategies Expert Interviews
Episode: Prospect to Customer, The Art of Journey Mapping with Tasha Dal Bianco
Description: In this episode, George B. Thomas and Tasha discuss the importance of journey mapping and how to effectively manage life cycle stages, lead status, and deal stages in HubSpot. They cover common mistakes to avoid, best practices for nurturing leads, and insights gained from lead status and life cycle stage data. Tasha shares success stories of businesses utilizing these features in HubSpot to map the customer journey. She also provides resources and tools for mastering journey mapping and offers actionable steps for listeners to take.
Takeaways: Journey mapping is an essential business operation that involves sales, marketing, and other teams...