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Podcast: Let's Talk Loyalty
Episode: #99: Paula's Predictions for Loyalty Marketing in 2020 - Summary Show
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. This is a summary of an already short show where I spoke about my predictions for the loyalty industry for 2020!It was recorded and released pre-Covid and featured my three big trends ideas, including the increasing role of CX for loyalty marketing, the importance of building an emotional connection with customers as well as my personal passion for using the human voiceas a way to access key...