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Podcast: Cubicle to CEO
Episode: 243. The $100K Risk That Made $1 Million + Caught Costco’s Attention
Description: Are you misallocating your company’s resources on a product that’s stunting your growth? Today’s case study investigates this dilemma.Michelle Razavi, CEO and co-founder of the gut-friendly food company, Elavi, recently faced this roadblock head on. After successfully launching the company in 2020 with collagen protein bars, she made the tough decision to cut this entire product line - giving up $100,000 in guaranteed revenue in the process - in favor of going all-in on their new (and more promising) product line of dessert cashew butter spreads.Mere months...