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Podcast: Past Gas
Episode: Past Gas #234: Datsun, Pt 1: Why Nissan Created Datsun
Description: August, 1958. Nissan ad man Yutaka Katayama, known to most as Mr. K, is in Sydney, Australia was leading a two car team of Datsun 210s in the brand’s first official motorsport event.The brand had gotten its start barely 20 years ago, and was now in Australia to build brand recognition for their impending global expansion. It was a huge gamble. And one that would pay off. But how are the histories of Datsun and Nissan intertwined?? How did Yoshisuke Aikawa’s leadership turn Japan into an automotive manufacturing powerhouse? And how did Mr. K revolutionize automotive advertising and brin...