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Podcast: The CTO Show with Mehmet Gonullu
Episode: #325 Technology Meets Marketing: A Game-Changing Dialogue with Michael Becker
Description: In this episode of the CTO Show, host Mehmet is joined by Michael Becker, a marketing technology expert and entrepreneur based in Dubai as part of the Antler Cohort. Michael shares insights from his decade-long career in content and marketing, his journey into launching a startup in Dubai's Antler Accelerator program, and the upcoming release of his book 'Content Capitalist'. The conversation covers the transition from traditional to content-centric marketing models, the importance of video and immersive technologies in modern marketing, and leveraging AI tools for efficiency while maintaining human touch. Michael also introduces his startup, NeoCore, which aims...