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Podcast: Uncensored CMO
Episode: From bust to Boom! How Red Bull, ITV and Lloyds supercharge their people for serious growth - Scott Morrison
Description: Today we're talking about more Boom! and less bust with Scott Morrison, the inspirational, energizing coach that teaches marketing teams how to be more successful, how to turn around business, how to win pitches and more.Timestamps00:00 - Intro00:47 - Where did the name Boom come from01:31 - Scott’s background at Saatchi&Saatchi04:57 - What is Nike’s secret sauce09:48 - Scott’s career failures13:27 - Working on the Diesel brand17:37 - How to go from bust to Boom!40:11 - How to pitch to CMOs