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Podcast: Tech Marketing Trends
Episode: Successful ABM strategies in one of the world's largest tech start-ups: insights from Kyndryl - MariCarmen Ribes Espinosa & Maureen Muthua
Description: Ready for a double dose of inspiring insight-sharing?
Meet our podcast guests for this week: Maureen Muthua, CMO for Kyndryl in Paris and MariCarmen Ribes Espinosa, CMO for Kyndryl in UK and Ireland.
Kyndryl is the world’s largest provider of IT infrastructure services with customers in more than 60 countries. Maureen and MariCarmen explain how Account-Based Marketing (ABM) became the core of Kyndryl’s marketing strategy. They discuss the challenges and experiences they encountered during their journey to become an independent company, like scaling ABM practices and educating the ABM team on methodology within such a larg...