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Podcast: The MediaBooks Podcast
Episode: Episode 243: Portfolio Alternatives for Accounting Firms
Description: This episode of the MediaBooks Podcast discusses innovative ways accounting firms can build a compelling online presence without sharing sensitive client information. Kristan shares insights from following the IRS's engaging Instagram account, highlighting its use of humor and current events to create relatable content. The podcast then shifts to explore portfolio alternatives for accounting firms, stressing the importance of showcasing work while respecting client privacy. Methods discussed include gathering and displaying testimonials, particularly on Google Business for SEO benefits; crafting detailed case studies with client permission; and creating demo portfolios to illustrate potential work outcomes.
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