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Podcast: Let's Talk Loyalty
Episode: #528: Royal Automobile Club Victoria Shares Strategies to Drive Member Engagement and Retention
Description: Today’s episode is available both in audio as “Let’s Talk Loyalty” and on video on www.Loyalty TV.We’re back today in Australia with a brand and business that was founded way back in 1903.The Royal Automobile Club Victoria offers a variety of products and services for its 2 million members, led by roadside assistance as well as other services such emergency home assistance, travel discounts and benefits, insurance and finance.To learn how they drive member engagement and retention for this iconic brand, we are joined today by Hayden Hearse, their Mark...