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Podcast: Lawyer Business Advantage
Episode: Sales-Free Selling for Lawyers with Steve Fretzin
Description:
In this episode, Alay and Steve discuss:
Why lawyers usually call selling “business development.”
Having a business development system in place and not wasting time along the way.
Working with a coach to build your book of business.
Key Takeaways:
Sales is a skill that can be learned and honed to your needs.
Qualify potential clients. You can’t work with everyone and not everyone is a right fit for you.
Having your own book of business gives you power and control over your career, whether you’re a solo or at a large firm. ...