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Podcast: Inside Independent Publishing (with IBPA)
Episode: Learn from Holloway’s Clever Direct-to-Consumer Sales & Discoverability Techniques
Description: Between traditionally published and self-published books, there are over 3 million books published per year, so in order for a book to stand out, sometimes independent publishers have to think outside the box.Independent publisher Holloway has a unique system with their publishing strategy in terms of discoverability and direct-to-consumer sales, which has been quite successful for them, so COO Andrew Savikas joins “Inside Independent Publishing (with IBPA)” to share details about Holloway’s savvy publishing model; how they’ve developed their website for search engine optimization; and how other independent publishers can apply some of the same techniqu...