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Podcast: New Books in Business, Management, and Marketing
Episode: Teri Ann Finneman et al., "Reviving Rural News: Transforming the Business Model of Community Journalism in the US and Beyond" (Routledge, 2024)
Description: Based on extensive research into weekly rural publishers and rural readers, Reviving Rural News: Transforming the Business Model of Community Journalism in the US and Beyond (Routledge, 2024) outlines a mode of practice by which small publications can stay financially sound and combat the rise of "news deserts." This book argues that publishers must actively reach out to their communities to foster a sense of belonging and shared purpose. A new model known as Press Club -- tested for a year at a weekly newspaper in Kansas -- is presented as a template through which memberships, social events, and online newsletters...