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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: Episode 70: Data integration & Lifecycle Marketing With Smart ESPs - featuring the Chief Experience Officer at Ometria
Description: For our 70th episode, we're joined by cofounder and Chief Customer Office of Ometria, James Dunford Wood. We discuss data integration of eCRM and lifecycle marketing strategies using smart ESPs for campaign automation. As a recognised market-leader, we wanted to explore how ecommerce teams can create and deliver incredible experiences across all customer touchpoints using Ometria's cross-channel marketing platform.