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Podcast: Franchise Today
Episode: Mark Van Wye, CEO of Zoom Room, Taking a Second Bite and Getting it Right!
Description: Today we are going to hear the story of a magical brand that began franchising the “first time” in 2009, with lots of sizzle and appeal. But along with all that, came mis-queued marketing messages and less than stellar unit level economics. Stories like that usually don't end well. NOT SO, with ZOOM ROOM. Mark Van Wye is a founding partner, but he was not the CEO back then. Nor, was he the go-to-guy, responsible for their business systems, financial disciplines, or unit level economics.
All of that changed in 2016, when Mark took a Mulligan, buying out his partner, becoming CEO, bringing in ventu...