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Podcast: Future Commerce
Episode: Pickleball and the Enthusiast Economy
Description: The enthusiast economy drives purchasing trends in all areas of the economy—especially in sports, driving consumers to desire the same equipment as the best players. Premium pickleball apparel brand PB5Star is futureproofing by building a sustainable business model and systems during accelerating growth. Listen now!PB5star and the Pickleball PhenomenonKey takeaways:- The enthusiast economy drives purchasing trends in sports, making consumers want the same equipment as the best players.- Pickleball's rapid growth offers opportunities for brands to cater to players and enthusiasts beyond the sport its...