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Podcast: Building Better CMOs and Marketing Leaders
Episode: Michelle Crossan-Matos, CMO of Ulta Beauty: Visionary and Operator
Description: Full transcriptSome marketers think of themselves as operators and some see themselves as visionaries. But only the great ones, says Ulta Beauty CMO Michelle Crossan-Matos, understand that they have to be both. Just before the POSSIBLE conference in Miami, where she spoke to MMA CEO Greg Stuart, she was in Orlando, working to inspire 3000 leaders from Ulta's massive retail operations."But when I get in the office tomorrow, it is about how are my sales doing? How can I pivot? How can I get even more this Friday?," she says. "So ask yourself deeply...