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Podcast: You Own the Experience Podcast
Episode: Turning Recruiters into Marketers with Jessica Rowen
Description: On this episode of the You Own The Experience podcast, Robert Mann is joined by Jessica Rowen, National Marketing Manager at TalentWorld, a Toronto-based staffing firm that takes a tech- and marketing-first approach to recruiting.
Here Mann and Rowen take a deep dive into the increasing need for recruiters to wear a marketing hat. No longer simply a cog in the staffing machine, platforms like LinkedIn have made recruiters themselves develop their own brands, and forward-thinking firms are pushing their team members to leverage what is proving to be a powerful new approach.
The pair...