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Podcast: Marketer of the Month
Episode: Mastering the Art of SEO with Shopify's Director of SEO, Kevin Indig
Description: Today it’s all about getting the targeted and relevant traffic. But SEO can be a tricky thing to master, given how much it changes every day. Tune in with Kevin Indig to find some actionable SEO strategies that work and learn how to obtain insights from data. Here’s what else you will find more information on:
Forecasting SEO and its optimization
Sizing the potential of your traffic
The funnel analogy
Building a personal brand
The complexity of SEO search
Finding the right medium
Finding correct user intent