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Podcast: Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.
Episode: How to activate BRIGHT Mode, with Niki Hutchison
Description: I'm not a fan of expensive 😨 markets research for small business. But I love Niki Hutchison's description of going detective 🕵️♂️ mode to really go deep into discovering what your client really needs as opposed to what you or everyone else assumes they need.Building a niche business around your personal brand is easy when you have a unique perspective on how to move your clients forwards in ways which truly matters to them.This week Niki and I explore networking, events, market research and the rewards for leaders when they step up and own their visibility.