Want to create an interactive transcript for this episode?
Podcast: Retail Remix
Episode: What Retail Brands Can Learn from Beyoncé
Description: Dr. Marcus Collins isn’t just a professor. He is an author, a marketing strategist who has worked with some of the world’s top tech brands and musical acts, and a cultural translator. It is this rich career history that has inspired his latest book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, and is why he’s taking the stage at the Retail Innovation Conference & Expo this June. Host Alicia Esposito sat down with Marcus to discuss: How the culture of brands has evolved, and how...