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Podcast: We Are For Good Podcast - The Podcast for Nonprofits
Episode: 109. Rethink Employee Giving (Part 3) - Jonathan McCoy, CFRE and Becky Endicott, CFRE
Description: ReThink Employee Giving: A 4-Week Series. It's not Christmas, but it darn near feels like it, because it's employee giving branding day!! Aka: Jon and Becky's favorite topic ever🎉 We're diving into storytelling, unpacking your branding recipe and building communications plans that keep everyone speaking with one voice while still being radically in-tune to seeing each employee donor as a gifted part of your philanthropic family.Episode OverviewUsing the power of branding to connect with your donor base (1:50)Seth Godin - This is Marketing: A brand is what others say about you (2:00)Where to...