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Podcast: What's Working in Ecommerce
Episode: Boost Your Ecommerce Business: Insider Tips on Referral Programs from Raul Galera
Description: In this podcast episode, Raul Galera from ReferralCandy and Eagan Heath of Caravan Digital discuss the impact of referral programs on e-commerce growth.  Raul shares that subscription-based e-commerce businesses particularly benefit from referral programs.  Despite a challenging year, Black Friday and Cyber Monday saw high online sales, and referral programs have helped sustain growth by leveraging word-of-mouth marketing.  Raul explains the "give ten, get ten" referral structure and the psychology behind customer incentives.  They explore the success of Branch Basics' referral program and the pote...