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Podcast: Pipeline Visionaries
Episode: The Niche Media Approach
Description: This episode features an interview with Shane Murphy-Reuter, CMO at Webflow, a company that offers non-coders the ability to design, build, and launch powerful websites. Shane discusses the importance of the website and the value of being able to build quickly without coding knowledge and without making sacrifices in quality. He also dives into the efficacy of paid and organic search investments and the niche media approach.    Key Takeaways:You should align your content strategy with how people consume content, which is in a more niche way.Invest in the conversion rate on your websi...