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Podcast: Unofficial Partner Podcast
Episode: UP389 The Buy Side - UBS, MercedesF1 and inheriting Roger Federer
Description: The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship. Today's guest is Anneliese Mesilati, Head of Brand Activation and Sponsorships, Americas at UBS, the private banking group and wealth management business. We talk about the brand's extensive sport portfolio and its role within the marketing of the company, which includes the Mercedes Formula One team. Last year, UBS took over Credit Suisse Bank, posing the question as to the future of many big name contracts with sports stars, teams and tournaments, including Roger Federer and the Swiss...