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Podcast: Keep Optimising
Episode: Omnichannel: Harnessing Physical Retail for eCommerce Success with Oliver Banks, OB&Co
Description: Oliver Banks is the founder of retail consultancy OB&Co, host of The Retail Transformation Show podcast, Author of the brand new book âDriving Retail Transformation: How to Navigate Disruption and Changeâ already described by Boots UKâs Chief Digital officer as âEssential reading for any retail leaderâ AND (like me) one of LinkedInâs top Retail Voicesâyeah, the blue badge. In this episode, we discuss: The synergy between online and physical retail stores How different physical retail formats can help your business in different ways The importance of a seamless omnichannel experience How to get the most out of...