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Podcast: Associations Thrive
Episode: 89. Joanna Pineda, CEO of Matrix Group, on 25 Years in Business, Being a Troublemaker, Reinvention, and AI
Description: This is a special episode of Associations Thrive. Director of Marketing, Leah Monica interviews Joanna Pineda, CEO and Chief Troublemaker of Matrix Group International, Inc. on the occasion of Matrix Group turning 25 this month. Joanna discusses:When and why she started Matrix Group.How Matrix Group’s mission has not changed. We help associations and non-profits increase membership, increase revenue, increase engagement, and thrive in the digital space.How there is a real fit between the mission of associations and the capabilities of the web.How during the early days, Matrix group had MMM (Making Matrix Marvelous) nights, du...