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Podcast: The MediaBooks Podcast
Episode: Episode 244: How to Update Your Marketing Strategy When Times Are Tough
Description: In this episode, Kristen offers comprehensive insights into marketing strategies and client retention for accounting firm owners. She emphasizes the vulnerability of relying solely on social media platforms like TikTok for client acquisition and the importance of a diversified marketing strategy, especially in light of potential bans on such platforms. Reflecting on her recent return from Japan and the economic factors influencing client turnover, Kristin provides a step-by-step guideline on how to tackle a slump in marketing lead consultations. This includes analyzing analytics to identify patterns, focusing on retaining current clients, encouraging referrals, understanding your brand personas, and adjusting...