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Podcast: The CMO Podcast
Episode: Alvaro Luque (Avocados from Mexico) | Celebrate Cinco de Mayo with a Lesson on How to Leverage a New Brand
Description: Happy Cinco de Mayo! This week on The CMO Podcast, Jim welcomes the leader behind the explosion of avocado consumption: Alvaro Luque, the President and CEO of Avocados From Mexico. This 11-year-old non-profit organization was founded by the Mexican Hass Avocado Importers Association and the Association of Avocado Exporting Producers and Packers of Mexico. As a result of the efforts from Avocados From Mexico, the avocado market has doubled since 2013, and 80% of avocados purchased in the US are from Mexico.Alvaro has worked as CEO of Avocados From Mexico since nearly the beginning. He graduated from the...