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Podcast: Super Humans with Ina Coveney
Episode: #50 Propagandists and Cult Leaders Marketing Strategies with Michael F. Schein
Description: With Michael F. Schein, Author of The Hype HandbookMichael F. Schein has made a name for himself for taking on the biggest names in the online world: Gary Vaynerchuck, Simon Sinek, and other thought leaders. But he’s not just a writer with a literary hit list. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields.He wrote the book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boun...