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Podcast: Clickstarter: Australian Digital Marketing Podcast
Episode: What kind of content does Google love?
Description: The days of writing blogs that nobody but Google will ever read are over. You can’t trick your way up the search rankings now that machine learning is pre-empting every little trick you want to try. So what content works?
This is Clickstarter, the Australian digital marketing podcast. I’m Dante St James.
There was a time when you write a diary entry, or what we later called a blog post, and people would come and read it in their hundreds and thousands. That was back when there were only a few hundred thousand blogs in the world. We now ha...