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Podcast: Your Intended Message
Episode: 07 Steve Slaunwhite, Copywriting expert
Description: Copywriting is the art and science of writing persuasive marketing and sales copy. That might take the form of a sales letter, a prospecting email, web page, advertisement, blog post, landing page and more.
Steve Slaunwhite discusses the steps and techniques to write effective emails that stimulate sales through a series of call to action steps.
He consults, trains and advises on how to write effective sales and marketing copy. He also provides copywriting for special clients.
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Key insights in this interview
The importance of differentiation (and the magic phrase)
Make it e...