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Podcast: Diseño y Diáspora
Episode: 518. FUTURES 3. Behavioural insights (Estonia). A talk with Helelyn Tammsaar
Description: Helelyn Tammsaar is an Estonian designer working in the Public Sector Innovation team. The special characteristic of this small Innovation team is that it serves all of the ministries in Estonia. She has a background in social anthropology and behavioral sciences which she regularly combines with design thinking. In this interview she tells us about a pilot they have done to address the problem of over speeding. She also describes how a a powerful mind-shift can be created by engaging civil servants in the design process and motivatng them to do fieldwork.
This is the 3rd episode of the se...