Podcast: Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Episode: 67: Wes Bush / Why Product-Led Growth Is Outperforming Traditional Marketing & Sales Teams
Description: In this episode, Wes Bush, author of Product-Led Growth, sits down with John to discuss all things PLG, including how it's different from marketing + sales-led organizations, the key levers for transitioning to product-led, how teams can get started, and much more.
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