Want to create an interactive transcript for this episode?
Podcast: Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Episode: 60: Maria Pergolino / How ActiveCampaign Grew to 80k Customers By Focusing On Product First
Description: ActiveCampaign's CMO, Maria Pergolino, joins Ground Up to share:
- how the company netted 80,000 customers by focusing more on product and less on marketing
- why she's joined the company now and how marketing will continue to fuel growth, and
- why they're leaning into brand and an already established community to grow