Want to create an interactive transcript for this episode?
Podcast: The Content Cocktail Hour
Episode: The Current State of Events in B2B Marketing and Where We're Going
Description:
Brett and Jonathan discuss events from a marketing perspective. The last year was overloaded with virtual events and webinar fatigue set in. Brett questions the intent behind these events and suggests that marketers improve the experience for attendees and use the events to create quality content and connect with guests. Jonathan agrees and adds the best marketers are the ones thatcan adapt. 0:00 Intro 1:17 Conversation with Jonathan 6:12 Marketing events pre, during, post-COVID 8:48 Webinar fatigue 9:16 Clubhouse 10:25 Purpose and intention of marketing events 14:07 Disconnect of events and content 16:54 “Savvy Marketers” 19:27 Trac...