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Podcast: Today in Digital Marketing
Episode: Arm Me with Harmony: How Changing Your AI's Ad Voice Can Improve Sales
Description: Is it possible that the perceived gender of the AI voice you choose for your TikTok ads could be one of the most important factors in whether you’ll get a sale? Or, if you market a charity, whether you should use one of those "trembling" voices to evoke empathy?In this special deep-dive episode, Tod speaks with Fotis Efthymiou, co-author of two papers on how changing AI voices in video ads can affect sales and donations:The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad PerformanceEmpathy by Design: The In...