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Podcast: Business Real Talk- Content Marketing & Sales Innovation Without the BS
Episode: Ep 72: How to Make the Intangible, Tangible in Your Service Business: Selling the Invisible Value
Description: Selling the invisible value is a growing problem for many creatives, coaches, and service businesses who offer an intangible result. So how do you turn the intangible in marketing into a tangible outcome that gets your prospects to buy quickly? In this episode we'll talk about the sales techniques needed to articulate your value, speak to a high value outcome, and ultimately, have clients buy without hesitation.  In this episode Nas will cover: • The perspective shift around speaking to intangibles in your marketing and sales process that increase client satisfaction and...