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Podcast: Strategic Counsel by ForthRight Business
Episode: 4 Realities about Digital Interfaces and AI that can help you Improve Customer Experience
Description: So many customer interactions have been replaced with digital and automated interfaces. When executed well, the customer appreciates the convenience and flexibility they provide aiding in purchase and re-purchase of products and services. And what’s more, businesses benefit by reducing cost and improving efficiency. But there is a downside. In this digital world, the customer experience is in essence flat...almost creating a commoditized effect. Here, the brand can lose control of their relationship with the customer as it fights to create a Brand-Love connection in a world that is somewhat one-dimensional. In this episode, we invited another marketing...