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Podcast: Pegasus Podcast
Episode: From Tradition to Innovation: The Evolution of Kerrits and Navigating the Modern Retail Landscape
Description: This episode is brought to you by Kerrits Equestrian.Pegasus Co-Founders Jen Tankel and Sam Baynes talk with the team behind Kerrits, arguably every rider's beloved apparel brand. 🥕In this episode with Sara Florin, Vice President of Kerrits Marketing, and Mary Hallissey, Vice President of Kerrits Sales, we discuss:The founding story of KerritsHow Kerrits harnesses authenticity to stay visible in the online search arena The significance of inclusive marketing that resonates with riders across disciplines and body typesHow to stay relevant in an industry full of new bran...