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Podcast: Becoming Preferred
Episode: Scott Cohen – How Email and SMS Can Help Win Back and Retain Customers
Description: SEASON: 3 EPISODE: 33Episode Overview:There are five generations of buyers in today’s competitive marketplace and about 19 communication channels, so whether you’re looking to maximize revenue to grow your company, boost engagement and awareness, increase repeat customers, or encourage brand loyalty, my guest today can help. Standing out from the crowd and getting your message heard is always a challenge. Employing email and SMS marketing remain potent tools for engaging with customers. By implementing best practices such as personalization, mobile optimization, and clear CTAs, while avoiding overwhelming frequency and generic content, you can ha...