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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: Episode 71: DXPs and The Benefits of Unified Data for Ecommerce - featuring Bloomreach's Chief Strategy Officer
Description: Data is at the heart of ecommerce and ecommerce teams are increasingly looking to develop personalised shopping experiences. But personalisation is tricky given the fragmented user journey and proliferation of devices and channels. With disparate data sources, data unification is an important step to help retailers on the path to genuine personalisation, not just segmentation.
Today we’re talking to Brian Walker, Chief Strategy Officer at Bloomreach. Their website boldly states that “Great Commerce Experiences Start with Product Discovery” and we agree - if you can’t find or be recommended a suitable product, then the wider customer...