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Podcast: EVENTive Entrepreneurs - Events and Sponsorship Podcast
Episode: 28. Why not to discount your event. Add value instead.
Description: This episode is why it's best not to discount events. The better way to go is add value.
Why not to discount:
1. Discounting affects peoples’ value perceptions. When you pay less for something, especially due to a price that’s been “reduced,” you see less value in it.
2. You set a precedent that you will always be open to providing a discount.
3. Think about if an attendee knew someone paid $250 for a ticket and someone paid $100. You want to be fair and think about your community as a whole.
4. By offeri...