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Podcast: Clickstarter: Australian Digital Marketing Podcast
Episode: Big change this year for the Facebook algorithm
Description: For a long time, we figured that we knew how to game the Facebook algorithm. Be controversial. Be topical. Hop on trends. After all, the ones who grab the most eyeballs win, right? Well, that is all about to change.
This is Clickstarter, the Australian digital marketing podcast. I’m Dante St James.
The new way forward for ranking on Facebook is going to be more about being inspirational and attracting positive reactions. This is a big change to the volume or “engagement” metric in Facebook’s feed delivery algorithm which always seemed to be based upon two things:
1. What’s getting the mo...