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Podcast: Pipeline Visionaries
Episode: Strategically Organizing Your Own Customers
Description: This episode features an interview with Kristin Russel, CMO at symplr, a company that offers healthcare operations solutions, anchored in governance, risk management, and compliance.In this episode, Kristin talks about not only creating a category, but also creating roles for the people who work in that category, in an effort to organize their customers. She also discusses going to market with the human in mind and authentic marketing.  Key Takeaways:Creating a category involves driving brand recognition, but it also requires educating your customers and thinking about creating jobs within the category you ar...