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Podcast: Office Talk Australia, Marketing for Architecture
Episode: The Local Project
Description: Aidan Anderson is the founder and editor-in-chief of The Local Project, an architecture publication known for celebrating extraordinary design to an inspired community.In this episode, Aidan and Dave discussed:How The Local Project has evolved from an Instagram page Aidan used to share his favourite architecture and interiors while working as a furniture maker, to a 46-person media company with a category-leading YouTube channel, website, magazine and book.The importance of highlighting the humans behind architecture, ensuring the architect or homeowner is front-and-centre, and how this narrative-driven approach has been key to...