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Podcast: Keep Optimising
Episode: Omnichannel: Tips for Cross Border Expansion to Achieve eCommerce Growth with Paul Walker, Global-e
Description: Paul is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting. In this episode, we discuss: Diversification as a way to manage business risks Why you should consider selling overseasHow to make it a successWhy it’s important to localize customer experience Strategically using global expertise and solutions Dive in: [05:10] Diversify sales channels to reduce risk. [08:20] Optimise proposition based on customer country requirements. [12:42] Can we handle this in-house or outsource? [13:36] Maintaining local knowledge essential for interna...