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Podcast: The Category Queen Show
Episode: What We Can Learn From Airbnb's Marketing Shift [Big Brand Breakdown]
Description: What can small business owners learn from big brands like Airbnb, and how they approach marketing? The lessons are infinite!Pull up your chair and grab your notebook because, in this episode of Big Brand Breakdown, I’m dissecting AirBNB’s “new” brand-centric approach to marketing after seeing diminishing returns on their marketing efforts prior to 2020. This shift focuses on building deeper connections with consumers by addressing specific, relatable scenarios, creating a feeling of belonging, and offering solutions that resonate deeply with different audience segments. You don’t need a large (or even small) budge...