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Podcast: The CU2.0 Podcast
Episode: CU 2.0 Podcast Episode 299 Bo McDonald and the Fight to Save Small Credit Unions with Big Marketing
Description: Send us Fan MailRegular listeners know that a pet peeve of mine is how poorly most credit unions market.And then I discovered Bo McDonald, founder and CEO of Your Marketing Co. where the focus is on marketing for small credit unions.That’s right: small as in under $400 million in assets.In most cases, McDonald’s company acts as a kind of inhouse marketing department becau...