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Podcast: We Are For Good Podcast - The Podcast for Nonprofits
Episode: 534. How It's Built: How to Create a Winning Digital Strategy for Exponential Audience Growth - Alicia Cepeda Maule, Innocence Project
Description: Meet Alicia. Since 2015 she’s been at the Innocence Project, now as the first Digital Engagement Director. The Innocence Project works to free the innocent, prevent wrongful convictions, and create fair, compassionate, and equitable systems of justice for everyone. Her team has won over 10 awards🏆 for the Innocence Project including Webbys, Tellys, Shortys, and Comnet’s Clarence B. Jones Impact Award.She’s joining us to kick off the How It’s Built Series. We’re exploring the intricate and often overlooked elements that go into crafting impactful change. Alicia is walking us through how to build a winning dig...