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Podcast: The CMO Podcast
Episode: Melissa Hobley (Tinder) | Swipe Right for a Case Study to Build a Brand that Gen Z loves
Description: This week's guest on The CMO Podcast is Melissa Hobley, the Global Chief Marketing Officer of Tinder–you know: swipe right, swipe left. Seriously, Tinder is a behemoth; it's the #1 dating app in the world with 2 billion swipes a day, 20 million matches a day, and a presence in 190 countries. And with revenue in the $2 billion range, Tinder is the largest name in the Match Group’s portfolio of 40 brands. Melissa has worked as the global marketing officer for Tinder since August 2022; she was previously the top marketer at OKCupid for five years. After graduating from Fordham University, Melis...